If you want to do marketing for your business now, you have to do more with less. If you have to connect with your targeted audience in a personalized way within your budget, email marketing can help you to do that. To do more with your email marketing you have to design your emails properly.
Personalize email subject lines and email body content can increase your open rate and click-through rate. If you use a customized field as like first name or user name in the subject line of your email and body of the email, it will perform better. According to HubSpot, if your email have personalized subject lines, then your emails are more than 20% more likely to get opened.
So start using personalized subject lines and email content in your email marketing to your advantage today, and it’ll help increase your open rate and revenue immediately.