Many businesses are using video content for marketing their business on social media to engage their audience. According to a study, above 92 percent of Facebook users are using Facebook on their mobile devices every day. It means more consumption of video content on mobile devices also.
It is important to realize what makes videos fruitful on social media. Create square videos for your social media sites. It is found that square videos usually outpaced landscape videos with regard to average views, engagement as well as reach, particularly on mobile devices.
Create square videos to increase your video performance on social media.