LinkedIn is one of the most important social media network which can be used to reach out to buyers and connect with professionals. It is now one of the major platforms in B2B social media and especially in content marketing. According to a study, about 50 percent of B2B buyers use LinkedIn for making buying choices.
If you want to use LinkedIn as a social selling platform, then you need to have an optimized profile on LinkedIn. It will provide you an opportunity to build new connections and contacts which will help you to grow your business. The best way to optimize a LinkedIn profile is to use of most relevant keywords, action-based engaging copy which is not a sales pitch and media content from video files, presentations, documents and many more.
Optimize your LinkedIn profile and your profile will stand out and help drive more business to you.