If you want to grow your business through social media marketing, then the main goal of your social media marketing campaign is the reach. Hashtags can help you to acquire more eyes on your social media profiles.
If you use popular hashtags, it will help you to broaden your content’s reach by letting your posts to expose when people search social media platforms like Twitter and Instagram for definite keywords. According to a study, Instagram posts which have as a minimum one hashtag obtain 12.6 percent more engagement compared to posts without them.
Don’t use hashtags randomly, however. Use proper hashtags for your business and drive engagement.