Twitter is now an important social media network for study, engagement, and awareness. If you’re not using Twitter for your business, you can be assured your competitors are using. For successful Twitter marketing, the right posting time is very important.
Your company tweets don’t last forever. For this reason, you should tweet at the right time to reach the most prospective followers and capitalize on engagement. According to a study conducted by Wiselytics, 24 minutes is the half-life of a Tweet and it reaches about 75% of its engagement in below three hours.
If you need to maximize engagement for your Tweets, maintain the perfect posting time.