Videos are an online marketer’s best friend and every business should use it for engaging more customers. Video marketing will help to generate new leads and qualify and cultivate the lead you have.
If you want to get the most from your video marketing, you should consider about the length of your video. Your viewers have short attention spans so you have to keep your video short. Short and sweet is a safe strategy for video marketing. According to research, Videos up to 2 minutes long acquire tons of engagement. There is a noteworthy drop-off in between 2 and 3 minutes.
Make your video short and sweet to get the most engagement.